The luxurious Italian brand Gucci, is breaking fashion limits and taking us out of this world to a new dimension. For their latest campaign, they have cast aliens from another galaxy.
Alessandro Michele, the creative director since 2015 is prepared to push boundaries when it comes to designs and campaigns. Gucci took to their Instagram page to post a series of odd videos of Aliens performing screen tests while wearing Gucci designs.
It is unclear as to whether Gucci intends on releasing an Alien film as part of the campaign or whether the screen tests are false and simply a marketing strategy.
Most of the models featured in the videos, also walked the runway for the brand in February rocking the same outfits they are seen wearing in the videos.
Fashion is all about expressing yourself and pushing boundaries and that is exactly what Gucci has done with this campaign.